The Diasporic Condition Book Launch
World-renowned anthropologist, Professor Ghassan Hage, reached out to me to help him create a campaign and identity for the release of his latest book ‘The Diasporic Condition’. A deep study on the migration of Lebanese people across the world.
From Prof. Ghassan “I asked Hepa to work around my book’s key concept of ‘Lenticular Cultures’. It is a difficult concept aimed at capturing how immigrants experience living in two simultaneous and intersecting cultural spaces even when located geographically in one place or another. Hepa’s aesthetic rendering of the concept through the usage of intersecting English and Arabic text as well as the use of colour really brought the idea to life”.
This book launch isn’t going to be a reading and some signatures. He wanted to invite Lebanese musicians, performers and fellow novelists to interpret sections from his book at the event.
SCOPE OF WORKS
- Art Direction
- Strategy
- Visual Identity
- Campaign Rollout
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