PURPOSE AT WORK
Often non-profit organisations are rich in enthusiasm but low in efficiency, getting lost on their way to helping others. It’s hard to inspire and organise your employees when they are working for little or no salary, just empathy. That’s where the Purpose At Work team comes into action. They help purpose-driven (as opposed to profit-driven) organisations find their way.
In order to understand exactly how/why they do what they do I ran several workshops before approaching the design of their brand. Helping these organisations find their way was the impetus for the design and resulted in an approachable, flexible, and playful visual style.
SCOPE OF WORKS
- Visual identity
- Strategy
- Illustration
- Copywriting
- Content creation
- Digital design
- Signage & wayfinding
